It was believed that comfort and fashion never go hand in hand, more so if we want to ensure sustainable living. When we wear something that gives us a feel-good vibe, procreating a new fashion statement becomes a long-lost dream. But with ample research in the fashion arena, being fashionable is no longer reserved for ramps and over-the-top costumes. With numerous e-commerce websites coming to the fore, we are left unabashed about how we should choose the right brand which provides dresses that are comfortable, fashionable, and reasonable. I was surfing for good sustainable clothing online to wear during summer and came across a new website – World of Ek by the gorgeous Ekta Kapoor. And I started surfing.
World of Ek by Ekta Kapoor
World of EK has a variety of kurta to wear with jeans, leggings, carrot pants, pencil pants as well as palazzo. The kurtas are all sustainable and lightweight. The color theme is predominantly earthy and soothing colors. There are also cute and beautiful dresses. The aesthetically designed website is rich with images of Kurtas, home decor, and ornaments. While I was primarily looking for Kurtas, the website also has home decor, handicrafts, wellness products, and more. Despite the temptations, I stuck to one goal. To buy a kurta. So why did I decide to go for a kurta? There are numerous benefits of investing in a good kurta.
Benefits of Investing in a Cotton kurta
Kurtas are the best choice for an Indian woman when it comes to a shopping spree. But have you ever thought about why investing in a kurta can be the best choice that you can make?
1. Kurtas can be worn on any occasion.
Be it in the office, on casual outings or at a party, kurtas never go unnoticed. You can pair them with pajamas, carrot pants, leggings, palazzos, and jeans. They are function-ready attires.
2. Cotton kurtas are eco friendly
Cotton kurtas could be worn without guilt as they are not harmful to you or nature. You can flaunt your fashion while being committed to the world. They are hypoallergic and durable too
3. Fits you perfectly
If you are someone who is not confident about your body, I would say, join my 21 days wellness program. But if you want to wear something to enhance the beauty of your body, there is nothing as good as a Kurta. They are available in different fits and styles for all body types.
4. Easy maintenance
No headache from dry washing, no pain from the temperature while ironing, no hassles. Cotton kurtas are one of the most convenient pieces of clothing you could have in your wardrobe. They are easy to maintain and long-lasting.
My latest purchase
While looking for kurtas, I was looking for something that could be worn as Indian as well as western wear and also as sustainable clothing online. The one I bought was a Maroon kurta with a stylized yoke that extends all the way from the chest to the lower back.
The material is lightweight and the color doesn’t fade even after washing. The cotton is neatly woven. I wore it once with a Palazzo and then with tight leggings. Due to the free fit, it can be worn as a dress as well. In short, I got three styles of dresses for the price of one.
I had worn a clip inside as I was not conformable with the deep neck. But let me tell you, it will look fab if worn in its clasic deep neck style. The kurta looked stunning. It can be doubled as daily wear as well as party wear kurta. Overall World of EK has given a satisfactory purchase of sustainable clothing online. Now I am looking forward to their home decor collection.